Online advertising, also known as online advertising, internet marketing, online marketing or e- marketing, is the marketing and promotion of product or services over the internet. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.
1- Social networks:– Face book, MySpace, Bebo, Linkedin, Twitter, Google Buzz and so on. Advertising via social network sites entails many benefits. As aforesaid, publishing on social network sites is highly effective since you target the audience according to his own statements. Second, since it’s relatively easy and fast to reach a well targeted audience through social network sites, we can use this audience as distributors of your product/service. As noted previously, over 90% of users stated they would consider buying a product if a friend or acquaintance will recommend it.
2. Advertising via Applications, Games and Widgets:– Another way to attract traffic to your site is publishing ads in applications, widgets and games, both on social networks and online gaming sites.
3.Blogs and Forums: – Blogs & Forums can be a powerful tool if used smartly. The power of these two is reflected through the possibility of communicating directly to your target audience, and on a personal level.
4. Multimedia Sharing :-when a costumer searches for a product and comes across your video, the chances of him visiting your website and making a sale are infinitely higher. Moreover, creating a video about your product/service and promoting it on websites like YouTube and Yahoo! Video can help you create a buzz and also improve the ranking of your website on search engines so that more people will be exposed to it.